Location: Tokyo
Contract Type: Permanent
Salary: ¥8,000,000 – ¥10,000,000 per annum
A global luxury fashion company is looking for a Retail Marketing Manager. The selected candidate will develop and execute sales promotion strategies, retail campaigns, and events to drive store traffic, customer engagement, and sales performance. This is a hybrid setup role.
Responsibilities:
- Develop and implement strategic sales promotion plans to increase store traffic and sales
- Collaborate with retail, merchandising, visual merchandising, e-commerce, and planning teams to align initiatives with business objectives
- Plan and execute in-store activations, seasonal promotions, and product launches
- Localise global marketing initiatives in partnership with international teams
- Plan and execute retail events including VIP experiences, fashion showcases, and store openings
- Coordinate with internal teams and external vendors to ensure smooth campaign and event execution
- Support CRM initiatives and develop in-store experiences that strengthen customer engagement
- Analyse campaign performance metrics and leverage data insights to optimise strategies
- Develop retail marketing tools, including POP, DM, digital signage, and posters
- Manage GWP ordering and inventory control
- Review and manage retail media across department stores, outlets, websites, SNS, and OOH
- Manage sales promotion budgets, track KPIs, and report performance to leadership
Requirements:
- Bachelor’s degree or above in Marketing, Business Administration, or a related field
- 2-3 years of experience in sales promotion, retail marketing, or related roles within fashion, luxury, or retail industries
- Proven experience in campaign planning, event execution, and cross-functional project management
- Skilled in market analysis, consumer behaviour insights, CRM initiatives, and retail marketing tools
About the Company:
A global leader in luxury fashion and lifestyle, this organisation designs, markets, and retails iconic premium brands with a strong presence across apparel, accessories, and footwear, combining creativity with operational excellence. Known for its international footprint, innovation-driven culture, and commitment to talent development, it offers dynamic career opportunities for professionals seeking growth in a fast-paced, high-end retail and fashion environment.