Salary: ¥3.6M ~ ¥8.5M / Year
Work Type: Full Time / Experienced (Non-Manager)
Location: Tokyo, Japan
■Job Description:
・Advertising strategy design and execution: Design and execute advertising measures from brand awareness to acquisition and retention (online/offline)
・Advertising operation direction: Managing programmatic advertising (Google, Meta, etc.) and collaborating with agencies
・KPI design and performance management: Promote PDCA based on metrics such as CPA, ROAS, and CVR. ・Creative strategy formulation: Direction and improvement proposals for landing page, banner, and video ads. ・New channel development: Decisions on new introductions such as OOH, referrals, and influencers. ・Maintaining brand consistency: Manage to ensure consistency between advertising and brand image.
・Data analysis and reporting: Creating reports and making improvement suggestions from GA4, BI tools (dashboards), and ad management screens
■Target requirements:
Advertising experience: 3+ years of experience in web advertising or digital marketing. Knowledge: Knowledge of Google Ads, Meta Ads, display and SNS advertising.
Skills: Data analysis skills (Excel/spreadsheet intermediate level or above), presentation material creation
Thinking ability: logical hypothesis building and verification skills, understanding of connections with business KPIs
Attitude: Highly motivated to improve and able to quickly implement the PDCA cycle
Communication skills: Ability to smoothly negotiate with internal and external stakeholders (especially with the creative and brand teams)
■Target welcome conditions:
Agency experience: Ability to understand and respond flexibly to in-house and agency characteristics Knowledge of offline advertising: Experience in integrated marketing of transit advertising, flyers, events, etc.
Brand management experience: creative concept design and tone management
Overseas advertising operation experience: Experience checking advertising reports and responding to advertisements in English